Our Story
For us, apparel isn’t just an item that we put on as we’re leaving the house. It’s the first thing someone sees when they look at you. It’s the billboard that tells the world who you are, where you’re from and how you live your life.
Born and raised in the desert, we naturally had a passion for the outdoors and going fast. We grew up a part of many different cultures and surrounded by changing trends.
As our love for motorsports evolved, we noticed something was missing. There was no brand representation for the culture of motorsports. We wanted to create a brand that did this properly. That brought something more than another cheap shirt that shrinks, fades, or rips. We wanted something better, but it didn’t exist for us…so we decided to create it.We've spent countless hours researching how to build, improve and elevate apparel that we loved.
We researched fabric mills and cotton farms across the world and in the US. We strived to source some of the best materials available on the market.
Our Mission
Our sport is at a crossroads. Each year more trails close, more tracks shutter, and the opportunity for us to enjoy motorsports becomes smaller.
Negative narratives lead to public judgement and misinformation. Trashing, trail blazing, reckless driving, and accidents dominate the headlines.
We are on a mission to change that. We want to spotlight and empower the culture of motorsports— showcasing the positive impacts it has on families, friendships, communities, and environment.
Culture Motorsports does this by donating proceeds of every purchase to strategic nonprofits and trail maintenance programs.
Actively participating in environmental clean-ups, we also aim to create collective opportunities for all to be involved and invested in the reputation of our sport.
If you would like to learn more, or have a conversation about being one of our featured partners, please email us at info@culturemotorsports.com
